Srinagar, Sep 25, KNT: Toyota Kirloskar Motor (TKM) today launched its youngest SUV, the all-new Toyota Urban Cruiser to fortify its offerings in the segment and further cater to its growing number of young customers.
The Toyota Urban Cruiser is the second model to be launched in India under the global Toyota-Suzuki alliance following the emphatic success of the premium hatchback, the Toyota Glanza.
The Urban Cruiser is designed for today’s young achievers who are aspirational and believe in the concept that Respect Stands Tall.
The much-awaited compact SUV was launched in a stellar event today graced by TKM Managing Director Masakazu Yoshimura, Naveen Soni, Senior Vice President, Sales and Service and Tadashi Asazuma, Vice President, Sales and Marketing.
The special guest of honour, film star Ayushmann Khurrana, also took part in the launch event and spoke about his inspiring journey from being a Radio Jockey to a successful actor.
The all-new Urban Cruiser will feature the new powerful K-Series 1.5 litre four-cylinder Petrol Engine and will be available in a choice of Manual Transmission (MT) and Automatic Transmission (AT) with a superior fuel efficiency of 17.03 kmpl and 18.76 kmpl respectively. The compact SUV offers all the high-end features that customers today seek in their cars.
Sharing his views on the launch of Toyota Urban Cruiser, Masakazu Yoshimura, Managing Director, TKM said, “Our entry into the compact SUV space comes at a time when the segment has gained much popularity due to its body type and superior road presence thereby garnering greater connect and appeal among today’s youth.”
Speaking on the new offering, Naveen Soni, Senior Vice President, Sales and Service, TKM, said, “We are truly humbled by the faith reposed by the customers who made the bookings without even knowing the price points and the full list of features. The Toyota Urban Cruiser will play an important role in catering to this demand particularly from first-time Toyota buyers who are brand conscious and want to experience an international brand.” (KNT)